The Social
Sorting Experiment

With every online action you make, you leave a digital trail behind which when combined with psychological insights creates an incredibly accurate, digital caricature. The Smartphone Orchestra uses the digital trail you create during this experiment – together with the absurd, humour that they are known for – in an interactive performance that puts the participants at centre stage. As data is collected through simple, comical exercises and the final revelations are revealed the audience find themselves making connections with each other and bonding through the absurdity of the experiment.  

The Social Sorting Experiment has proven to be a highly successful performance in various different settings all around the globe at festivals, conferences, business events and universities. It is available for both real life and online events. 

In the space of 45 minutes, it changed my life.

-Don Shi


-Karen Ngo


I was matched at the end to someone where we had SO much to talk about. Your algorithm really works 😉

The Social Sorting Experiment is a really fun way to create awareness amongst people about how they use their phones and social media but also how they interact with people in real life and what it means to interact with strangers and I think that is really wonderful!

-Esther van Kalken

Studium Generale at TUE


South-Korea, online event

Pleasant, warm, awkward moments with wit sprinkled over it. I experienced many virtual events during the Pandemic but among them this event is the most memorable experience that evokes my senses linked to human relations.

It was a bizarre and very funny experience to interact one on one with your fellow audience members in this intimate corona free performance!

-Tony Roe

Amsterdam, online event

-Susanne Kim

Leipzig (Judgement Date – IDFA)

This Performance was not like a regular Zoom Meeting, in which everyone tries to “pitch” themselves or gets bored after 5 minutes. It was actually the first Zoom I enjoyed, because it felt like really meeting someone and sharing some empathy – even if it was only for a very short time.